In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Pascal Brandt, a longtime journalist and communications executive whose public relations career has spanned some of the most prestigious names in Swiss watchmaking, including Panerai, Vacheron Constantin, BVLGARI, and Parmigiani Fleurier. Pascal shares how the world of watch public relations has transformed from the print-dominated era of the 1990s into today’s fast-paced digital landscape, while emphasizing that genuine relationships, trust, and passion remain at the heart of the business. Together, Ariel and Pascal explore the rise of collector communities and watch clubs as modern influencers, the growing appeal of smaller independent brands, and how major groups balance creativity with corporate structure. They also discuss the evolution of women’s watches, the true meaning of an iconic model, and the enduring craftsmanship and culture that continue to define Swiss horology. Join in on their conversation as Pascal offers an insider’s look at how storytelling, authenticity, and connection shape the luxury watch world today.Keep up with Pascal Brandt:- LinkedIn: https://www.linkedin.com/in/pascal-brandt-083590b - Instagram: https://www.instagram.com/watchesbrandt Check out this week’s sponsor - Movado Watches:- https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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