This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed.Keep up with Jean-Christophe Babin:- Website: https://www.bulgari.com/ - Instagram: https://www.instagram.com/jc.babin/ Check out this week’s sponsor - Jack Mason Watches:- https://jackmasonbrand.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!

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