Dr. Ellis Jones is a political scientist-turned sociologist, who, for 17+ years, has been studying the power of consumer consciousness on the US democracy. He is the creator of the wildly-successful Better World Shopper app and written guide, which aims to provide objective and accurate data on the social responsibility rating of various companies. In this interview, you'll hear:

- Why the ethical consumer movement is working
- Where you have power as a consumer even though you may not feel powerful.
- How spending an extra dollar or two on companies like Seventh Generation impacts the world.
- How you can change the world without spending more money

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