Breakthrough Climate Tech Marketing: Rising Above a Sea of Same

27/11/2024 43 min Episodio 19
Breakthrough Climate Tech Marketing: Rising Above a Sea of Same

Listen "Breakthrough Climate Tech Marketing: Rising Above a Sea of Same"

Episode Synopsis


Even the most innovative climate tech startups face marketing challenges. To gain traction or raise capital, they must generate brand awareness, educate the market, and build trust with prospective customers in a race against time before their funds run out. Companies that go bold in their climate communications stand a stronger chance of standing out in a "sea of same." That's the advice of this week's guest, Adam Malik, co-founder of Bloxspring, a marketing agency for visionary brands radically changing the future of our buildings, cities, and the planet.NOTESGuest: Adam Malik, Co-founderCompany: Bloxspring Jaguar: Its new EV car commercial - featuring no carsVolvo: Its new EV car commercial - cinematically leaning into its safety reputationFor more Supercool climate solutions accelerating the low-carbon economy, subscribe to the podcast plus our:* Youtube Channel* Weekly Newsletter* Supercool on Instagram and Linkedin