Real estate companies say they want sustainability. They'll pay for it too, provided it comes with zero risk.Brad Pilgrim is co-founder & CEO of Parity, a remote HVAC optimization service for high-rises and hotels. Its customer team can walk into a building, spend 90 minutes going from the basement to roof, and tell the owner how much energy they can save—then guarantee it. After eight years, clients like AvalonBay—one of the largest multifamily REITs in the country—are seeing 20-30% cuts in HVAC costs with payback in one to two years.Brad joins Supercool to discuss how Parity overcomes real estate's risk aversion, why proof matters more than technology, and what happens when you can precondition a thousand-unit building before a heatwave hits. Plus: the one slide Brad had to add to his Series B funding round deck that changed everything.Show NotesGuest: Brad Pilgrim, co-founder & CEO Company: Parity Inc.For more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:* Weekly Newsletter* Climate Adoption Playbook* Supercool on Instagram * Supercool on LinkedIn

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