What do margarita machines, double-down niches, and six-part speaking frameworks have in common? They’re all ingredients in Krista Martin’s recipe for building a magnetic coaching business.In this lively episode, Krista joins James to unpack how coaches and business owners can turn speaking opportunities—big and small—into consistent client acquisition engines. Krista shares her own wild entrepreneurial journey (yes, starting with a margarita machine rental business) and how she doubled down to become the go-to expert for helping coaches leverage speaking to grow their businesses.Key TakeawaysThe Power of Specialization: Why going narrow with your audience and your offer attracts clients “like a magnet”—and why trying to be everything to everyone just leaves you exhausted.Three Costly Mistakes: Krista and James break down the three most common mistakes coaches make when it comes to speaking for clients (including the dangers of waiting for permission, failing to package your IP, and giving “meandering” talks).Six Steps to a Talk That Converts: Krista reveals her six-part process for structuring any presentation—from webinars to live stages—so it delivers value, sets expectations, and leads to natural next steps (without feeling salesy).How to Build Your Own Framework: Actionable advice for codifying your expertise—even if you think “every client is different”—so you stand out as the obvious choice and make your services easier to sell.Proactive Outreach: Why waiting to get “picked” is a recipe for stagnation, and how micro-asks and strategic outreach open doors to speaking gigs, clients, and more authority in your field.Bonus Nuggets: Real-world stories of last-minute speaking saves, the magic of activation messaging, and why having a process isn’t just for you—it’s for your clients’ confidence and results.Krista’s parting advice? Don’t wait for permission. Raise your hand before you feel ready, and let the urgency of the next speaking gig force you to level up.

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