Pricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:Why most agencies and consultants undercharge—and how to fix itThe biggest pricing mistakes that kill your marginsHow to stop trading time for money (and what to do instead)The difference between cost-based, value-based, and productized pricingSimple pricing frameworks that actually increase profit without scaring away clientsFree Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=James+TuckermanParakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=James+Tuckerman

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