An important and powerful concept in marketing is the minimum viable audience – and I'm sure there are many interpretations about this. TBH, it's a conversation I'd love to expand on with others. In this episode of Super Connectors podcast, I'll share a few thoughts: How many people do you need to reach (as in, do you even need to grow an audience?), how to run a marketing campaign, and tools for managing contacts.Subscribe at https://buildwithmaple.com/super-connectors-podcast (Resources links below)In This Eposide:00:00 Introduction to Minimum Viable Audience 00:59 Understanding the Concept of Minimum Viable Audience 07:12 Defining and Applying Marketing Campaigns 14:26 Tools for Managing Your Audience 20:38 Conclusion and Final ThoughtsResources:1,000 True FansSeth Godin - Minimum Viable AudienceSeth Godin - Smallest Viable AudienceTools:ConvertKitKitboardFolkNotion

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