In order to stay relevant, meaningful and effective in today's overcrowded and highly competitive market, you must be willing to innovate. But what exactly does "innovate" mean? And, how do we go about innovating? What's the formula? Many books and articles have been written on the subject of innovation. There are people throughout history who seem to have a knack for innovation. They seem to hit the market at precisely the correct time with their new idea or invention. They are the creative ones who have all the great ideas. But, is it really perfect timing and creativity, or did these innovators understand their business, the market, the customer and the needs of humanity more than the average person? If you truly want to innovate, this is a very good place to start! Welcome to SuccessCast and "The Innovation Formula."

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