ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Success Showcase Episode 104 - Authenticity and Branding"
Episode Synopsis
Authenticity is important to how you communicate with your customers. It is especially important in how you brand and advertise. Truth in advertising isn't enough. Hosts Eric Lopkin and Chip Janiszewski discuss what happens when people tweak the facts when promoting themselves.
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