Welcome to our podcast Subject to Approval, where we cut through the noise and explore the realities of today’s agency and business world. No fluff, no jargon—just fearless conversations.In this insightful episode, Rebecca and Steve tackle a critical issue in the agency landscape: the vanishing act of strategists from agency networks—and the consequences of their absence. As quality declines and client dissatisfaction rises, the industry is realizing what it lost. But is simply bringing strategists back the answer?Together, they explore:The reasons strategy roles were removed in the first placeThe ripple effects on creative quality, client relationships, and project thinkingWhy “strategy” has become a misunderstood, sometimes feared termThe difference between having a strategist and fostering a strategic culturePractical ways agencies can embed strategic thinking without a full strategy departmentHow to empower client services, creatives, and leadership teams to think more strategicallyWhether you're a network agency leader, an indie founder, or a strategist yourself, this episode offers clarity, direction, and real-world solutions to a challenge facing many teams today.Key Takeaways:Strategy isn't a role—it’s a way of working.Agencies downsized strategy, then scrambled to re-hire it when quality slipped.Strategic thinking doesn’t belong to one person—it's a shared mindset.Giving teams permission, confidence, and process is key to embedding strategy.A well-executed strategy doesn't need mystique—just clarity and alignment.Memorable Quotes:“Telling people to ‘be more strategic’ isn’t helpful—it’s like telling a cycling team to just pedal faster.” — Steven McGinnes“Strategy disappeared because it was seen as a luxury. But thinking is not a luxury.” — Steven McGinnes“You don’t replace a CSO—you empower them with a cast of thousands.” — Steven McGinnesWho Should Listen:Agency leaders and foundersStrategy directors and CSOsClient service and account teamsCreatives who want to think more commerciallyAnyone tasked with driving better thinking in their teamsWant Support?If you're struggling to embed strategic culture in your agency—or just want a smart second opinion—reach out. Coaching, workshops, or tailored tools, we’re here to help.📧Contact us at: [email protected]🌐Visit: ArtemisAPAC.com

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