In this episode of the Blaze podcast, branding and management consultant Aarti Mukherjee shares her extensive experience in the branding industry, discussing the evolution of branding over the years, the importance of emotional connections, and the role of technology in shaping brand strategies. She provides valuable insights for startups on how to build a brand from day one, emphasizing the need for a clear understanding of the target audience and the significance of trust in brand management. Aarti also explores the challenges faced in the insurtech sector and the necessity for brands to adapt to changing consumer behaviors.TakeawaysBranding is a journey that evolves over time.Emotional connection is crucial for brand loyalty.Startups should focus on their unique selling proposition.Understanding the target audience is key to branding success.Technology plays a significant role in modern branding strategies.Trust is built through consistent brand promise delivery.Engaging with consumers helps brands understand their needs better.Differentiation is essential in a crowded market.Brands must adapt to changing consumer behaviors.Continuous learning and curiosity are vital for brand consultants.BitesThe consumer world drives brand resonance.Identify the right audience for your brand.Emotional connect is key for brand loyalty.Chapters00:00 Introduction to Branding and Aarti's Journey05:47 The Evolution of Branding and Technology11:54 Advice for Startups on Branding17:48 The Importance of Strategy in Branding23:45 Preparing for a Career in Branding and Marketing30:18 The Importance of Feedback and Correction33:00 Essential Tools for Branding and Management37:04 Transitioning from Branding to InsurTech43:38 Challenges in Brand Positioning50:34 Building Emotional Connections with Brands

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