https://dongleasonconsulting.com/Don Gleason from Don Gleason Consulting talks about Unreasonable Engagement: How Startups Can Win by Doing More Than ExpectedUnreasonable Engagement in ConsultingMary and Don discussed the concept of "unreasonable engagement" in consulting, inspired by Will Guidara's transformation of a struggling restaurant into the world's top one through "unreasonable hospitality." Don explained that this approach involves leading with curiosity rather than judgment, asking questions to understand clients' needs and challenges, and providing solutions tailored to their unique situations. He emphasized that this method, which he applies to consulting for startups, focuses on giving clients more than they expect and avoiding preconceived notions about their businesses.Flooring Company's Language Label SuccessDon shared a success story about a flooring company that improved its market position by implementing a unique labeling system in multiple languages, which helped reduce mistakes and increase margins from 4% to the desired 10-12%.Market Research for Startup SuccessDon and Mary discussed the importance of market research for startups, emphasizing the need to identify and address customer pain points. They highlighted the importance of understanding the market's needs and delivering results rather than focusing solely on the process or tool. Don shared his experience of creating a software tool for consultants, which was developed after extensive market research and feedback from potential clients. They concluded that startups should prioritize customer needs and be flexible in their execution strategies.Teamwork and Course Correction in EntrepreneurshipDon Gleason shared his sailing analogy to emphasize the importance of course correction and teamwork in entrepreneurship, highlighting that successful navigation requires adjusting to changing conditions and involving the team for better outcomes. He also introduced a personal principle of waiting for the right moment to address important conversations, comparing it to navigating shallow waters. Mary Scott encouraged startups to engage with Don for further insights and invited listeners to join future sessions for more advice on success.Consulting Software: https://www.kingdomgrowthengine.com blog: “Unreasonable Consulting” – The Remarkable Power of Giving People More Than They Expect https://www.linkedin.com/pulse/unreasonable-consulting-don-gleason-mba-72gte

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