https://kleverstrategies.com/Natalie Krul from Klever Strategies talks about Using LinkedIn for LeadsWhy businesses should use LinkedIninding target prospects on LinkedInDetailsNatalie: Search capabilities depend on your LinkedIn plan (free, premium, or Sales Navigator)Natalie: Define your target audience using filters like demographics, geography, job titles, and keywordsNatalie: Focus on second and third-degree connections as they're warmer prospects due to mutual connectionsMary: Gave an example of looking for "founders or startups in the St. Louis Metro area"ConclusionDefine your ideal client profile before searchingUse LinkedIn's search filters to find relevant prospectsFocus on connections who are one or two degrees away from your networkDiscussion about how to approach prospects on LinkedIn without being pushy.DetailsNatalie: "Ditch the pitch" - approach outreach as relationship building rather than sellingNatalie: Ensure your profile speaks to your target audience before reaching outNatalie: Start with a personalized connection request without pitchingMary: Introduced the "3 I's" follow-up framework: Introductions, Invitations, and InformationNatalie: Endorsed Mary's approach, emphasizing providing value before sellingConclusionPersonalize connection requests without immediate pitchingFocus on building relationships first, then resultsProvide value through content sharing, introductions, or invitationsEngagement and follow-up techniques Natalie: Engage with prospects' content by liking and commenting on their postsNatalie: Endorse their skills to build goodwillNatalie: Follow up with valuable content relevant to their interests or pain pointsNatalie: Much of this engagement can be automated while still feeling personalMary: Emphasized that building relationships leads to customer loyalty and word-of-mouth marketingConclusionConsistent engagement is key to building relationships on LinkedInProviding value should precede any sales conversationsFocus on relationships first, then resultsLinkedIn Outreach Free Guide: Why Your LinkedIn Outreach Isn’t Working (And What to Do Instead): https://kleverstrategies.com/offers/#linkedinoutreachguideLinkedIn Outreach (book a clarity call): https://kleverstrategies.com/offers/#linkedinoutreachGet Your Smart Marketing System: https://kleverstrategies.com/smart-marketing-system/Connect with me on LinkedIn: https://www.linkedin.com/in/natalie-krul/

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