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Listen "86 - The Netflix Ads Strategy Conundrum"
Episode Synopsis
Netflix finally announced the introduction of a cheaper, ad-supported plan a couple of weeks ago. Now what?
In this week's episode, Eitan and Carl explore everything involved in Netflix's decision and the biggest considerations it faces. They start by giving a quick introduction to programmatic advertising, before jumping into the reasons why it should be a great player, if not THE player in the ad publisher world. Finally, they explore the key two questions Netflix is asking right now: what should it sell, and how it should sell it.
In news this week, they explore the crazy % of revenue Epic is looking to charge in its platform, as well as last week's box office.
In this week's episode, Eitan and Carl explore everything involved in Netflix's decision and the biggest considerations it faces. They start by giving a quick introduction to programmatic advertising, before jumping into the reasons why it should be a great player, if not THE player in the ad publisher world. Finally, they explore the key two questions Netflix is asking right now: what should it sell, and how it should sell it.
In news this week, they explore the crazy % of revenue Epic is looking to charge in its platform, as well as last week's box office.
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