In this episode of Structure and Soul, host Shanel Evans welcomes Danielle Fiser, the ultimate Floral Boss and mastermind behind the Floral Boss Collective. Danielle shares her journey from hobbyist to floral entrepreneur, emphasizing the importance of embracing your unique style and building a brand that stands out in a crowded market. She also discusses the challenges of navigating the creative industry, the mindset shift from hobbyist to business owner, and the power of building community through her collective. Whether youre an artisan, an aspiring entrepreneur, or simply curious about the world of floral design, this conversation is packed with inspiration and actionable insights.Key Takeaways:From Hobbyist to Boss: Danielle shares how she turned her passion for floral design into a thriving business by identifying her ideal customer, embracing luxury design, and building a brand that resonates with high-end buyers.The Floral Boss Collective: This supportive community for floral artisans focuses on elevating creative and business skills, from mindset and pricing to expanding into new markets.The Value of Authenticity: Danielle emphasizes the importance of showing up as your true self, attracting clients and collaborators who align with your values, and embracing vulnerability as a strength in business."Creatives are unique, but we often undervalue our work. Knowing your worth and your audience changes everything. Danielle FisherConnect with Danielle Fiser:Website: MeetWithDanielle.orgAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.Where to Find Us:Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:Dont miss an episode! Subscribe to Structure and Soul on your favorite podcast platform, and leave a review to help us reach more listeners.

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