SummaryIn this episode of the Structure & Soul podcast, host Shanel Evans and guest Prima Jope discuss the challenges faced by mission-driven entrepreneurs who often feel like the best kept secret. They explore the importance of personal branding, the balance between structure and soul in business, and the transformative journeys of clients who have learned to embrace their uniqueness while effectively marketing themselves. The conversation emphasizes the need for authenticity, the significance of tracking small wins, and the lessons learned from pivotal moments in their entrepreneurial journeys.Key TakeawaysBuilding a personal brand is essential for visibility.Structure and soul must coexist in business.Authenticity attracts the right clients.It's important to track small wins in your journey.Being a best kept secret can be a compliment but is also a visibility challenge.You can be uniquely gifted and still need marketing support.Connect with Prima:www.facebook.com/primajopeAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.Where to Find Us:Host Website: www.shanelevans.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel EvansSubscribe & Leave a Review:Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.

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