Whether they realize it or not, the kids and teenagers of today live in an unprecedented age of IP. They’re surrounded by trademarked logos, copyrighted songs and characters, and patented products that they can’t live without. More young people are also creating content themselves thanks to the rise of social media sites like Instagram and TikTok. On this episode of Stroke of Genius, host Raha Francis heads back to school, for a lesson from IP expert, educator and content creator Tony Iliakostas, aka the IP professor. Together, they discuss the importance of IP to the next generation of inventors and content creators and explore how best to connect with that younger demographic using pop-culture references and social media engagement.A special thank you to the young inventors featured in this episode! You can learn more about Invention Convention, which helps these young inventors and entrepreneurs get their start, by following this link. You may also want to listen to our episode on Emerging Entrepreneurs from season four, which you can find here. Hosted on Acast. See acast.com/privacy for more information.

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