Do you want to crush your goals in 2025? It starts with an identity shift. In this episode we will discuss: Why 70% of American workers are dissatisfied with their job. How asking 'who do you want to be?' allows for flexibility. Why focusing on 'who' makes it easier to pivot in life. How to live by the concept of who you want to be is powerful. Why New Year's resolutions often fail due to identity issues. How building momentum requires consistent choices that align with your identity. Why we underestimate what we can achieve in ten years. How defining a single word for your identity can guide your actions.Connect with Joe(00:03) The Concept of 'Who' vs. 'What'(02:30) The Importance of Identity in Goal Setting(04:58) Building Momentum Towards Your Goals(07:51) Conclusion and Future Directions

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