'Game of Thrones' Marketing No Mean Feat for Final Season

Strictly Business
10/04/2019 27 min
'Game of Thrones' Marketing No Mean Feat for Final Season

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Episode Synopsis

Enjoy an inside look at the promotional game plan behind the final season of TV's biggest hit from Chris Spadaccini, executive VP and head of marketing at HBO. He details everything from the surprising Bud Light partnership at the Super Bowl to the network's reaction to President Trump borrowing from the show for one of his more infamous tweets. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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