Banijay CEO Marco Bassetti on Producing in U.S. vs Europe, Pilots With Digital Creators and More

Strictly Business
24/10/2025 31 min
Banijay CEO Marco Bassetti on Producing in U.S. vs Europe, Pilots With Digital Creators and More

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Episode Synopsis

Banijay CEO Marco Bassetti has a wide-ranging conversation on with Elsa Keslassy, Variety’s international editor, at the Mipcom content market in Cannes on Oct. 13. Bassetti details the Euro production group’s focus on profits over kudos, its experiments with digital creators and the pros and cons of working in Europe versus the U.S.See omnystudio.com/listener for privacy information.

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