How Social Media Has Changed the PR Game

27/11/2019 25 min Episodio 86
How Social Media Has Changed the PR Game

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Episode Synopsis

The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image protecting -- for individuals and corporate brands. “This is not an industry for people who panic,” Cassidy says. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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