Jorge and Schultze dive into gym culture, tackling topics like fashion trends, the role of trainers in professionalism, and debunking the myth of "deloading". They also explore intent-based programming and strategies for building strong client relationships that boost satisfaction and adherence. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Pre-Script® Level 1 is now Live. Learn More at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide The Virality of Media and Current Events (00:03:00) Shifts in Fitness Trends and Influencers (00:05:52) The Competitive Nature of Gym Culture (00:08:59) Gym Fashion Trends (00:15:01) Wholesome Moments in Gym Culture (00:17:58) The Role of Personal Trainers (00:34:33) Debunking Deloading Myths (00:35:39) Intent-Based Programming (00:48:05) Building Client Relationships (00:57:19)

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