"Just 'cause it's on the same street, that doesn't necessarily mean it's worth the same price."– Frank RussoBuying property in Sydney’s eastern suburbs isn’t just about location — it’s about strategy, foresight, and knowing where the hidden value lies.In this episode of Street Secrets, Chris Bates sits down with Sydney-based buyer’s agent Frank Russo, founder of Search Find Invest, who shares insights from over 12 years in the industry.From his builder background to negotiating multi-million-dollar deals, Frank explains why not every property on the same street is worth the same price, the importance of long-term planning and exit strategies, how to uncover overlooked value pockets across the east, and the common mistakes buyers make when emotion takes over.Whether you’re a first-home buyer or an investor eyeing Sydney’s toughest markets, this conversation reveals how experience, relationships, and strategy separate good purchases from costly regrets.Episode Highlights00:00 — Introduction01:10 – Meet Frank Russo: Sydney Buyer's Agent01:39 – Frank's Journey to Becoming a Buyer's Agent03:05 – The Skills and Challenges of a Buyer's Agent06:17 – Navigating the Eastern Suburbs Real Estate Market10:27 – Common Mistakes and Strategies in Property Buying16:15 – Building Trust and Relationships with Agents25:13 – The Importance of Property Location and Condition32:13 – Conclusion and Final ThoughtsAbout the GuestFrank Russo is the founder of Search Find Invest, a Sydney-based buyer’s agency he established over 12 years ago.With a trade background as a carpenter and builder, Frank brings a unique perspective to property — blending building knowledge, investment strategy, and market expertise.Specializing in Sydney’s eastern suburbs, he helps clients, from first-home buyers to seasoned investors, navigate one of Australia’s most competitive markets. Known for his honesty, strategic approach, and strong relationships with local agents, Frank has built a trusted reputation as a buyer’s advocate who delivers long-term value.Connect with FrankBusiness webpage Link - https://www.searchfindinvest.com.au/LinkedIn - https://www.linkedin.com/in/searchfindinvest/Instagram - https://www.instagram.com/frankrusso_buyersagent/Facebook - https://www.facebook.com/searchfindinvest.com.auYouTube - https://www.youtube.com/channel/UCFW25vEYAgCHjWwG2rnRkWQX - https://x.com/searchfindinvstWork with Chris (Alcove)Business Webpage Link - https://www.alcove.com.au/Phone: 0489 913 227Email - [email protected] - https://www.linkedin.com/company/alcovembInstagram - https://www.instagram.com/alcove.auEnjoyed the podcast? Don't miss out on what's...

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