In this episode of the Street Pricing Podcast, host Marcos Rivera interviews Nikita Bykadarov, CEO of Maildoso, a startup focused on improving cold email deliverability. They discuss the challenges of cold email marketing, pricing strategies, customer acquisition, and the importance of deliverability in email campaigns. Nikita shares insights from his journey, including the evolution of Maildoso's offerings, growth metrics, and the value of customer education. The conversation emphasizes the need for startups to focus on solving core problems and adapting to customer needs.
 
Takeaways

Maildoso helps ensure cold emails land in inboxes, not spam.
Pricing strategies evolved from annual to quarterly based on customer feedback.
Customer acquisition cost is low due to effective cold email strategies.
Maildoso has grown to over 3,000 customers in under a year and a half.
Deliverability is the core value proposition of Maildoso
Customer education is key to improving email marketing success.
Nikita emphasizes the importance of managing stress as a startup founder.
The company focuses on solving the core problem of email deliverability.
Maildoso’s growth is driven by a commitment to value and customer success.
Iterative improvements in pricing and offerings are essential for growth.

 
Chapters
00:00 Introduction to Cold Email Solutions
03:03 Pricing Strategies and Customer Acquisition
05:55 The Evolution of Maildoso's Offerings
09:10 Growth Metrics and Customer Success
12:05 Challenges and Future Plans
15:02 Deliverability and Customer Education
17:46 Reflections and Advice for Future Entrepreneurs
 
Resources:
Nikita Bykadarov LinkedIn: https://www.linkedin.com/in/nikita-maildoso-2b6a6755/
Maildoso Website: https://getmaildoso.com/
Marcos Rivera LinkedIn  https://www.linkedin.com/in/marcoslrivera/
Marcos Rivera X  https://x.com/PRICINGIO
Pricing I/O  https://www.pricingio.com/Street Pricing Book: ...

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