Learn about University of Guelph OAC graduate Crystal MacKay’s journey in the agricultural communications industry. Crystal, founder and CEO of Loft32, created her company with the vision to change the agricultural communications field in Canada through directly working with farmers.  Crystal discusses her background before Loft32, how Loft32 operates, and how she sees sustainability within agricultural communication. This episode of Sustainable Solutions: From Guelph to Gainesville was hosted by Jessica Czipulis, a University of Florida master’s student studying agriculture and natural resources communication. 

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