Episode 168: Building a Vintage, Heritage Brand, with Tony Drockton of Hammitt

06/06/2018 26 min Episodio 168
Episode 168: Building a Vintage, Heritage Brand, with Tony Drockton of Hammitt

Listen "Episode 168: Building a Vintage, Heritage Brand, with Tony Drockton of Hammitt"

Episode Synopsis

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.” Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile. LISTEN AND LEARN: The Three Cs of Hammitt. Why he encourages and celebrates mistakes. His unique take on what it means to be an entrepreneurial leader. The goal of after-transactional marketing. How to build lifelong customers. TO FIND TONY ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT HAMMITT, CLICK HERE.    

More episodes of the podcast StrategyCast