Strategy Sip - Sippin' on Singles Day

07/12/2020 15 min

Listen "Strategy Sip - Sippin' on Singles Day"

Episode Synopsis

What holiday celebrates both single people and virtual cats? That's right, today we are talking about Singles' Day, the world's largest shopping event and highest grossing holiday. Singles' Day is a peak into the future of Western shopping. Find out how a single brand sold 28 million dollars through a livestream event and more importantly, how people used cats to score exclusive deals.