ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Strategy Sip Pilot - Sippin' on the Messy Middle"
What makes people choose one coffee shop or hotel room and not the other? In this pilot episode, we unpack what motivates people to make a purchase, also coined by Google as "the messy middle." The drivers behind why people decide to make a purchase can be categorized under 7 key principles, and you've most likely bought something influenced by at least 1 of them. Sources: https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-and-decision-making/ Cover and episode art by Jesus Gonzalez
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