What makes people choose one coffee shop or hotel room and not the other? In this pilot episode, we unpack what motivates people to make a purchase, also coined by Google as "the messy middle." The drivers behind why people decide to make a purchase can be categorized under 7 key principles, and you've most likely bought something influenced by at least 1 of them. 
Sources:
https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-and-decision-making/ 

Cover and episode art by Jesus Gonzalez

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