Leitcia is the entrepreneur behind Paz.Ai, a start-up that is unlocking refugee tech talent across Europe.
We recorded this episode just before Christmas and it brought joy to my heart. I knew it had to launch as the first episode of 2021 as it’s a story of hope, vision, determination and, yes, marketing.
In this episode we discuss:
· What it really means to be an entrepreneur – and it’s not what you think
· Conducting real market research and understanding your target market
· Asking the right questions
· Giving people hope
· Maslow’s hierarchy of needs and how it was essential in framing Paz’s approach to the refugee crisis
· Design thinking
· Running a kickstarter fundraising programme and the challenges of that
· Understanding your ‘why’ and how to use it properly
· Regaining hope and building a circular project
Leti’s Book Recommendations

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Leticia Galdón
Leti is a social entrepreneur determined to build a bridge between the high tech industry and refugee professionals.
She is an advocate of technology for good and believes in enhancing the diversity of the tech workforce.
She is co-founder and CEO of PAZ a social impact startup whose mission is to unlock the refugee tech talent in Europe by upskilling them in tech and connecting them with work opportunities.
PAZ brings together professionals, companies, and organizations to unfold the potential and untapped talent of refugees in order to create Europe’s most diverse and ethical tech workforce.
In her spare time, she likes to get involved in projects around education, social impact, and tech, where she supports leadership teams around innovation and team culture. She is currently collaborating with Amplio Ventures on the Refugee Starforce book project. She has also collaborated with General Assembly, Samsung, The International Committee of the Red Cross, and Unicef.
Find Leti here:
LinkedIn: https://www.linkedin.com/in/leticiagaldon/
Email: [email protected]
Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.

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