When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consultation.” It was an effective strategy that led to many long-term, profitable client relationshps. Today we’re seeing a backlash. “I offer a free report on my business card,” says one business coach. “If I offer a free session, people think I’m selling.” He’s probably right. We hear the word “free call” and our sales radar starts to ping. We also see a backlash on low-end programs — the first step in some funnels — and offers that include free consultations. To many people, a “free call” means a sales pitch. And they’re scared. Prospects consider your consultation — free or paid — in the context of their backstory. In this episode we review 3 common backstories your client tells herself when she hears the words, "Free Session."  Free offer - http://cathygoodwin.com/baggage Course: http://cathygoodwin.com/clientadvtc  coupon listen20 

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