Are you having trouble with branding your business?  Maybe you've gotten tired of the whole process. You wonder if you need to bother with branding at all.  That's because you may be trying to "brand like the big guys."  As a small, service-based business, you can't use the same approach.  You'll learn... ...why big companies use brands like a beach towel (and solopreneurs can't) ...why your brand starts AFTER you drop the beach towel and go into the water. ...what you, as a small business, have to communicate when the brand is YOU My book on Amazon:  Grow Your Business One Story At A Time. FREE GUIDE to business branding: You can download here. Course: Brand your business with stories.  Visit my website, http://CathyGoodwin.com, for more resources - free and for sale.  Don't forget to rate and review this podcast episode! 

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