Storytellling for business doesn't work like storytelling for movies and novels. You start with different ingredients and you assemble them strategically. Persuasive stories don't follow the "beginning, middle, and end" structure. They don't follow the "and then one day" style of improv either. They're designed to show how you help clients. They don't leave you feeling good. They leave you feeling, "I want what they're having." I mentioned a couple of free guides: Enter the conversation in your client's mind: http://cathygoodwin.com/baggage Discover your story archetype:  http://cathygoodwin.com/arch If you like this episode, please don't forget to leave a rating and a review. We're still in the early stages and I'd love to connect with you.   

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