Business storytelling has become popular...you can tell because you'll find lots of wrongheaded advice all over the Internet. A common mistake is to focus on the "story arc," a concept popular among classes designed for novelists and movie writers. Instructors often turn to Disney movies for examples.  The truth is, the story structure of a popular movie can be exactly what your content creation doesn't need. When we look closely at fairy tale arcs, we see how they actually defeat the business purpose of a business story. Entrepreneurs and small business owners can't afford to do this.  In this episode, we take a close look at Cinderella. We see what a business Cinderella would look like and how to turn the original Cinderella story into a marketing story that would work. Episode based on Grow Your Business One Story At A Time - http://mycopy.info/kbstory Learn more from my website, cathygoodwin.com  And you can download free - 3 common mistakes of storytelling made by most business owners - http://mycopy.info/3storymistakes  

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