Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  This is your success story.  Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story. You don't just share a hero's journey story. You can introduce a plot twist.  You'll see examples of success stories that miss the mark and how to transform them so they work for you. You'll see a detailed example of a story that comes close...but could be much better. You'll learn how you can most effectively use your success story and how you can gain the greatest benefit. When I write copy for a solopreneur service business, I always ask for 3 success stories. They help me understand how you work and the benefits clients receive. This episode draws from my Amazon Kindle book, Grow Your Business One Story At A Time.  Learn more about stories on my website, https://www.cathygoodwin.com 

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