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Listen "A Content-Led Growth Playbook with Clay Ostrom, Founder and Brand Strategist, Map & Fire"
Episode Synopsis
In this episode of Straight to Voicemail, host Amanda Smith connects with Clay Ostrom, the Founder and Brand Strategist of Map & Fire, to zoom in on how content marketing contributed to his company’s success.Clay built his agency on research and positioning, using original content and thought leadership to drive growth. From long-form writing to embracing consistency on LinkedIn, he shares how clear, repetitive content has fueled his success and connected with clients.In this conversation, you’ll hear about:How Clay's content strategy helped crystallize his business perspectiveThe role of long-form writing and repetition in content creationThe power of content to build trust and differentiate a brand in a crowded marketWhy embracing content consistency can drive business growthJump into the conversation:(00:00) Meet Clay Ostrom(01:11) The power of long-form content for business clarity(02:34) Repetition and consistency in content on LinkedIn(03:39) Differentiation through content strategy and thought leadership(04:57) Clay’s advice on making content work smarter for your business
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