In this episode we chat to Will Barton, CEO of Gundagai Meat Processor, one of Australia's most innovative and progressive lamb processors, about the company’s exciting new brand, Gundagai Lamb. Will shares insights on the challenges and opportunities of launching a new brand in the highly competitive meat industry and tells how his company has managed to differentiate themselves from their competitors. But Gundagai Lamb aren’t resting on their laurels: Will also has a vision for the future and how he plans to continue to innovate and keep the company ahead of the curve in the ever-changing meat industry. To see more of the work Will and Gundagai Lamb are doing follow along on: Instagram FaceBook LinkedIn And their website   To find out more about Straight To The Source follow us on  Instagram  Facebook Twitter LinkedIn YouTube Read about your hosts Tawnya Bahr and Lucy Allon here and  Join the Straight To The Source community hereSee omnystudio.com/listener for privacy information.

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