In Season 2 of the 'Storytelling for Social Impact' podcast, we delve into impactful storytelling techniques to drive social change. This episode features an insightful conversation with Howard Lake, a pioneer in the fundraising space with a career spanning over 40 years. We discuss the role of emotion in impactful storytelling, the balance between professional and emotional communication, and the evolving landscape of digital and AI tools in the nonprofit sector. Howard shares his experiences from pioneering digital fundraising to exploring AI's potential in today’s social impact initiatives, emphasising the importance of alignment, curiosity, and authentic narratives.00:00 Introduction to Season Two01:26 Meet Howard Lake: A Fundraising Pioneer03:51 Howard's Early Career and Innovations10:41 The Role of Emotion in Fundraising16:22 Challenges and Changes in the Charity Sector20:41 The Importance of Board Buy-In26:31 Memorable Campaigns that stood out28:07 The Power of 'Save Everyone'28:41 Human Cost and Unexpected Stories29:18 Making Others the Hero31:02 The Importance of Storytelling in Charities31:46 External Support and Fresh Perspectives37:43 Challenges and Mental Health in Fundraising47:56 The Role of AI in Fundraising55:35 Final Thoughts and TakeawaysFollow the podcast for new episodes and leave a review to keep us goingClaire House [home of the story about Jack]Giving X Ltd | LinkedInGiving X Ltd - LinkedinFundraising.AI - Building a Responsible and Beneficial AI Community for Fundraising - Check out the future of fundraisingHoward Lake - Linkedin - Get in touch with HowardRevolutionise research - Leading source of fundraising researchGreat Fundraising Organizations [book] - Howard mentions this book by Alan Clayton a few times as a great resource

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