Wes Gay—Niche Down, Win More: How Focus Attracts the Right Clients

05/06/2025 44 min Temporada 2 Episodio 6
Wes Gay—Niche Down, Win More: How Focus Attracts the Right Clients

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Episode Synopsis

Send us a textFeeling scattered in your business? Unsure where to focus or how to attract the right clients?In this episode of StoryClicks, I sit down with communication strategist and StoryBrand expert Wes Gay to talk about how clarity—not hustle—is what truly moves a business forward.We explore:The people–problem–product triangle that every business needs to defineHow to stop chasing leads and start attracting the right onesWhether PDF lead magnets still work (and what’s changing)The impact of AI on marketing—and how to stay groundedThree daily questions that can bring clarity, focus, and momentumWhether you’re a solopreneur, creative, or small business owner—this conversation will help you step back, reset, and get focused on what actually works.Mentioned in this episode:Learn more about Wes Gay: wesgay.comVisit StoryClicks: storyclicks.usNew episodes every Wednesday—subscribe now so you don’t miss what’s next.Find the podcast website here: https://storyclicks.us/podcast/Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

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