Unpack the evolving landscape of podcast analytics with us, as we promise to guide you beyond the basics and into a deeper understanding of audience metrics. Join hosts Dan, Sam, and Nate in this dynamic episode of Story Scaling, where we dissect the nuances of reaching audiences across multiple platforms, from Buzzsprout's audio metrics to YouTube's video insights. We discuss how to navigate the complexities of total versus unique audience numbers and the critical distinctions you need to know to grow your show's reach effectively.Our conversation is filled with insider experiences and surprising trends, including the pivotal role of content promotion and the unexpected victories of small advertising budgets. Discover how guest and collaborator resharing can dramatically boost your reach and why it's crucial to leverage analytics to refine your promotional tactics. Whether you're a seasoned podcaster or just beginning, this episode is a goldmine of strategies designed to elevate your content's impact. Tune in for tips that will transform your storytelling journey and help you harness the power of analytics to scale like never before.

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