Steps to Grow Your Business when You are Slow There is a seasonality to most businesses. Some months are busier than others. In contrast, sales are slower at other times and from a revenue standpoint these months can look like valleys. To grow your business there are two steps to take. You must take action and spend time working on your business when you are busy. I commonly hear from clients that they are two busy being busy to work on a plan for their slow time, yet alone how to busier next slow season. If you want to grow, this is a MUST do. Step one start planning for the next busy time. What can you do to increase sales and grow? In short, how can you be busier next time around? How can you increase that busy time by 10-20%? Step two, how do you fill that valley when revenue slows? Leverage technology and create digital products. Generate content and share it via subscription model, explore other product lines i.e. if manufacturing snow removal equipment get in the lawn and gardening space. I used to own and operate a commercial gym and training center. Summers are slow. I filled the summer valley by training young athletes. I was on the board of a local theatre. The theatre did not have air conditioning and as a result was closed for the summer months. 2-3 months of no revenue was a large valley to fill. The theatre got air conditioning filling that valley. If you wait until you are not busy to execute steps one and two above, you will significantly limit your opportunity to grow. Get busier and grow your business!

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