Grow Your Business Today by Going where Your Competitors Can’t and Won’t Go! In a recent conversation with a client this was the advice. The client was working on year end marketing and planning for the new year. My advice was that simple. Go where your competitors can’t and won’t go with content showing how your customers problems are solved with your service. Build the year and new year plan around this. Where the competitors can’t go; This client is in the service space. His team has credentials and certifications the competitors don’t. I said these need to be highlighted in the context of HOW it improves the results of your customers. Where the competitors won’t go: For this client video content on social media. Which we have been recommending and creating for them for over a year. The competitors are not do much on social media, and will be over a year late if they ever show up.

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