In this episode, I sit down with Jason Morrow, whose ocean fishing and guiding business follows the example set by his grandfather: teaching people how to fish — not to make a fortune, but because it’s a valuable skill that helps families create lasting memories. Jason found his way into tourism after a serious workplace accident forced him into early retirement. But he wasn’t one to sit still. With the support of his wife, he launched Fierce Fish Ocean Adventures, offering affordable, family-friendly fishing excursions on the ocean. As you’ll hear in our conversation, Jason is a strong advocate for the lost art of simply talking to people. Networking comes naturally to him—it’s a skill he’s passed on to his kids and one he recommends to any new entrepreneur. So, after you listen to this episode, take out your earbuds, turn off your phone, step outside, and talk to your neighbours. You never know what can come from a good old-fashioned conversation. If you’re looking to learn a new skill and make unforgettable memories with your family—without breaking the bank—book a trip with Jason at www.fiercefishoceanadv.com . And if you, like Jason, find yourself at a crossroads and have always dreamed of working in tourism, Firecircle can help. Our digital business planning programs, one-on-one expert mentorship, and supportive community of fellow entrepreneurs are here to guide you every step of the way. Learn more at www.thefirecircle.ca/memberships .

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