In this episode, I sit down with Nadine Furnell, a trailblazer in British Columbia’s evolving tourism industry. BC is well known for its wine and cider scenes, where many producers pair their beverages with curated culinary experiences. But there’s another iconic BC product that is entering the Tourism Market: cannabis—known globally as "BC bud." British Columbia has long been a leader in cannabis culture, and while legalization has brought significant benefits, it’s also created challenges. An oversaturated market has made it difficult for small-scale growers to thrive. Nadine, a passionate advocate for cannabis as medicine—born from her own journey with pain management—is tackling this challenge head-on. She’s pioneering cannabis-based culinary experiences that highlight not just the unique flavour profiles of different strains, but also the complex effects of THC, CBD, and other cannabinoids. Nadine creates a variety of cannabis enhanced experiences through education, storytelling, infused dining and more that celebrate this plant in a thoughtful and innovative way. 
If you’re curious to learn more, check out Mama Deen’s Enhanced Experiences on LinkedIn https://www.linkedin.com/in/mama-deen-s-enhanced-experiences-7ab804269/?originalSubdomain=ca and Instagram. https://www.instagram.com/mamadeens_enhanced_experiences/ You can also read about Nadine’s impressive background on the BC Craft Farmers Co-op website at www.bccraftfarmerscoop.com/nadine-furnell If you, like Nadine, have an idea you’re ready to turn into a business, Firecircle can help. Our comprehensive and easy-to-use digital business planning programs, live one-on-one expert mentorship, and supportive community of fellow entrepreneurs are here to guide you every step of the way. Learn more at www.thefirecircle.ca/memberships.
 

Ver todos los episodios