Equity compensation is a powerful tool for attracting and retaining talent, but structuring it effectively—especially in startups—comes with challenges. In this episode,  we sat down with tax law expert Sverre Hveding to break down Norway’s tax-favored options program and its recent updates. Sverre, a specialist in Norwegian and International tax law, advises clients on corporate transactions, group reorganizations, and cross-border investments, with extensive experience across industries such as finance, real estate, and private equity.With new eligibility criteria set to take effect in March 2025, more startups can now benefit from deferred taxation and capital gains treatment, making equity incentives more attractive than ever. We explore the key advantages of tax-favored options, compare alternative incentive models, and outline best practices for implementation.Listen to the full episode to stay ahead of the curve on startup equity incentives!For more informationCheck our website: https://www.optioincentives.com/stock-n-rollFollow Optio on LinkedIn: https://www.linkedin.com/company/optio-incentivesRead the blog: https://www.optioincentives.com/resource-hub/unlocking-the-potential-of-norwegian-tax-favored-optionsJoin Stock 'N Roll with Christoffer Herheim, CEO and co-founder of Optio, as we break down what works—and what doesn’t—in equity compensation, with insights you can act on.

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