In this episode of Stock 'N Roll, we sat down with Tor Daneshmand, CEO and co-founder of Amby, an embedded recruitment company at the forefront of these changes. Tor brings unique insights into how equity is being wielded as a recruitment tool across different markets, from the mature landscapes of the US and UK to the evolving Nordic region.We'll dive into the art and science of building compelling compensation packages, explore how candidate expectations vary based on risk tolerance and life stage, and uncover the challenges companies face when trying to communicate equity's true value. Whether you're a founder crafting your first equity program or a seasoned executive refining your talent strategy, this conversation offers actionable insights for navigating today's complex compensation landscape.For more informationCheck our website: https://www.optioincentives.com/stock-n-rollFollow Optio on LinkedIn: https://www.linkedin.com/company/optio-incentivesRead the blog: https://www.optioincentives.com/resource-hub/understanding-the-evolving-landscape-of-equity-compensation-in-recruitmentJoin Stock 'N Roll with Christoffer Herheim, CEO and co-founder of Optio, as we break down what works—and what doesn’t—in equity compensation, with insights you can act on.

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