Send us a textToday, James sits down with Calum and Christine Gawthorpe from CG Swim School to discuss the innovative strategies they've implemented to grow their swimming school. The pair share their splashy journey from starting small with just a few clients to making a big wave with 400+ swimmers. They've tackled growth with clever strategies like adopting slick admin tech and constantly refreshing their class offerings based on real community feedback. Along the way, they've learned the art of delegating, ensuring their team has room to float new ideas. This episode is packed with lessons on using authenticity in branding, the magic of targeted advertising, and making a splash with innovative swim programs—all served with a hearty dose of fun and enthusiasm. Listen now, for a wave of inspiration and practical insights that could help any activity business swim rather than sink! 💦Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.Created with pride by LoveAdminEdited with finesse by Making Digital Real

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