In this episode of Steak Bites, we sit down with Pete Roberts — co-founder of Origin USA and Jocko Fuel, and a fierce advocate for American manufacturing, craftsmanship, and entrepreneurship. What starts as a sharp, 30-minute dive into the erosion of quality, the consequences of outsourcing, and the decline of U.S. industry evolves into a full-spectrum conversation about business, legacy, culture, and the future of the American dream. Pete breaks down how consumers were conditioned to trade quality for convenience, how deceptive "Made in the USA" labels mislead the public, and why rebuilding domestic manufacturing is more than just a business decision — it's a mission. With zero outside capital, Pete has built a $200M+ vertically integrated brand that manufactures everything from boots to jeans to supplements, all on American soil. We also draw unexpected parallels between the beef and apparel industries — exploring the importance of traceability, source transparency, and what it means to honor the story behind the product. In the second half, Pete shares his powerful analogy of entrepreneurship as raising a monster — one that can either protect or destroy depending on how it's fed. He opens up about raising his children on the land, fostering independent thought, and why he believes Gen Z may lead a modern American renaissance rooted in wellness, truth, and legacy. Whether you're a business builder, a critical thinker, or someone questioning what we've been sold — and where we go from here — this conversation is for you.   🔗 Connect with Pete Roberts Origin USA Jocko Fuel  Instagram   Thank you for joining us on this journey. If you enjoyed today's episode, please rate, review, and share the Steak Bites podcast. Your feedback helps us grow and reach more listeners like you.  We'd love to hear from you! Share your thoughts, questions, and suggestions by contacting us at [email protected] For more information about Colorado Craft Beef, visit us online at coloradocraftbeef.com  Stay connected, stay inspired, and keep fueling your legacy. Until next time, savor each bite of existence and let your actions resonate with the wonder of the world.   

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