Are you one of those people who hate making cold calls? Just the thought of it makes you anxious and it is something that you want to avoid as often as possible - But in sales cold outreach is a great tool to get yourself more leads… so it it something that you should do or avoid?

- Most people do not do it
- Make a plan
- Focus on reachouts, not closes
- Never stop doing it
- The more reachouts, the more leads

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