Ty Magnin is the Director of Marketing Content and Web at UiPath. UiPath is the fastest growing enterprise software company of all time. UiPath streamlines processes through automation, making your business more efficient, effective, and as a result, more profitable.

I talk with Ty about the power of social proof and peer influence in customers’ buying decisions. We talk about why video is such a unique and powerful tool for building trust with buyers. Ty shares his insights on the role of customer marketing in the buyer’s journey, how to keep people’s attention with customer marketing, how to kick off your marketing program, and much more.

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